| The Societal Leaders Programme seeks to garner the collective force of key community leaders - opinion leaders and key stakeholders from various sectors, whose influence can be leveraged to affect public perception and bring about policy level changes on the issue of HIV & AIDS. Currently, the programme places emphasis on advocating with leaders of the media and entertainment industry. It also seeks to involve business heads and industrial groups to institute and implement HIV & AIDS programmes and policies at the workplace. |
| Partners |
| |
| Art and Entertainment Community |
| To become 'ambassadors' for the Heroes Project and HIV & AIDS issues: |
 |
Represent the issue and the project publicly |
|
Mobilize their peers & other opinion leaders |
|
Advocate with the Government |
|
|
| |
| Media Leaders |
| To take on HIV & AIDS as a priority: |
|
Enroll in employee sensitization programmes |
|
Explore new ways to influence and shape public discourse on the issue |
|
Committing resources such as free airtime for the issue |
|
|
|
labs