Zee Network

Zee with its numerous entertainment channels, reaching over 500 million viewers, plans to weave in HIV/AIDS awareness messages into its top programmes such as Astitva and musical shows such as Sa Re Ga Ma and Antakshari. Storylines of prime time shows - Kareena Kareena and Kabhi Haan Kabhi Na, will weave in tracks that highlight concerns and issues related to the youth. In addition to this, the Network, through its regional channels under the Alpha brand, will reach out to viewers in small towns and cities too.