STAR India

In July 2004, Heroes Project launched its first public awareness campaign with Star Television Network. Star India has provided the project with approximately Rs. 214 million (USD 4.65 million) worth free airtime across its various channels annually, over a three-year period. Through Star TV, HIV/AIDS messages can not only be disseminated to a wide audience - close to 70 million people, but also the focused reach of niche channels such as Channel V or Star Movies provides an opportunity to reach specific groups such as youth and housewives.