Sun Network

The SUN Network has committed a sustained mass media campaign that will play a critical role in influencing social attitudes and behaviors towards HIV/AIDS in South India. A strong programming mix by the Sun network includes prime time programming, developing a new celebrity based show, an interactive health show and PSA promotion. SUN has offered to engage their most popular programmes such as Metti Oli and Anna Malai in delivering responsible messages to their audience. They have committed 5-6 episodes of their call-in health show and a woman based show, Magalir Mattum, to get out appropriate advice. Suryan FM will also be part of the concerted media campaign, which will involve radio jockeys.