Prasar Bharati

The Public broadcasting group, representing Doordarshan and All India Radio, has been doing award-winning work over the last few years on HIV/AIDS working with the National AIDS Control Organization. In the coming year, Prasar Bharati hopes to build on its HIV/AIDS messaging experience using television and radio programmes and expose their huge audience to HIV/AIDS information. In a plan to renew ongoing efforts, they will sponsor airtime for a film series embedding messaging around HIV/AIDS, women's empowerment and youth related issues. The partnership will also produce and air programs and PSAs with a regional focus.