MTV India

Heroes Project is partnering with MTV India to incorporate HIV/AIDS messaging in their programmes as well as air Heroes PSAs. The project will also provide informational material and hold special events together with MTV to raise HIV/AIDS awareness amongst Indian youth. A recent example of this was the Heroes Project stall at MTV India's biggest flagship award event - MTV IMMIES (Indian Music Excellence Awards 2004), where the team behind the film Phir Milenge, Hindi cinema's first mainstream movie on the subject of HIV/AIDS, was awarded the MTV Staying Alive Award.