Hindustan Times The Hindustan Times plans to disseminate in-depth information on HIV/AIDS through a sustained media campaign. Besides regular news reports, the media campaign will include an interactive weekly column to encourage people to write in their queries and concerns about HIV/AIDS. Issues such as safe sex practices, voluntary testing and discrimination against people living with HIV/AIDS will be discussed in this weekly column. The group's popular website (HindustanTimes.com) already features a special microsite on HIV/AIDS called 'Surviving AIDS', which is to be developed as an increasingly interactive resource. Hindustan Times has announced that it will make AIDS awareness a part of its massive school programme by encouraging the 1,200 participating schools to make safe sex and AIDS awareness a part of their social awareness program. The newspaper plans to send out messages encouraging women empowerment across Bihar, a state in which Hindustan, its Hindi publication, is the number one Hindi daily with 80 per cent of the market share. In collaboration with the Heroes Project, Hindustan Times has offered to produce an education booklet for women in Bihar and Uttar Pradesh, a segment which has among the lowest levels of education and access to information on AIDS.