The Project works with a range of media, including broadcast and print, to reach a wide segment of the Indian population with HIV/AIDS messages. The campaign aims to include targeted television and radio public service messages, integrate messages in TV shows, news and documentary reports. All public service messages are supported by informational materials such as the campaign website and brochures on safer sex.

Television
Channels	Production Houses
STAR India Pvt. Ltd. Sony Entertainment Television Zee Network MTV India NDTV Sun Network Prasar Bharati	B.A.G Films Ltd. Cinevistaas Limited Eagle Video Films Hats Off Productions Neela Telefilms UTV Radaan  Mediaworks (I) Limited Vision Studios Om Telefilms
Print
Dainik Jagran Hindustan Times The Hindu
Radio
Radio City FM Rainbow - Hyderabad
Website
Cricket for India Nautanki.tv